Meet Our Member: Samantha Wagstaff, founder of Neo Founders
- Jan 28
- 2 min read
Introducing new member Samantha Wagstaff, founder of Neo Founders, a growth consultancy built to support ambitious female founders across the UK.
An award-winning entrepreneur, Samantha created Neo Founders to challenge the traditional agency model and provide founders with clarity, momentum, and commercially focused growth support.
Neo Founders works as a growth partner rather than a conventional marketing agency. The business supports founders who are tired of activity without understanding what is actually working, why it is working, or where to focus next. Neo Founders takes a profit-led, strategic view of online growth, moving quickly to scale what delivers results and being honest when something needs to change.
The core services focus on paid advertising and digital growth strategy. Neo Founders provides paid social and Google Ads strategy and management, campaign planning and testing, audience strategy, website and funnel optimisation, and performance analysis. All activity is driven by data and commercial outcomes, with a strong focus on revenue growth, return on ad spend, and decision-making that genuinely moves the business forward rather than vanity metrics.
Clients typically work with Neo Founders on an ongoing basis, receiving strategic planning, hands-on execution, and regular performance reviews with clear next step recommendations. Neo Founders also offers one-to-one consultancy and mentoring for founders who want strategic direction, challenge, and clarity without full campaign management.
Neo Founders is an all-female team recognised for delivering strong commercial results. In 2025, Samantha was named Yorkshire Entrepreneur of the Year and has been shortlisted for Yorkshire Businesswoman of the Year 2026, reflecting the impact and credibility of her work. Clients see Neo Founders as an extension of their leadership team, trusted to challenge thinking, guide strategy, and act decisively.
Alongside client growth partnerships, Neo Founders offers workshops and mentorship programmes designed to make high-quality, profit-led growth support more accessible to start-ups and small SMEs.
Contact Neo Founders:
Email: samantha@neofounders.co.uk
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